We want to unveil Lucasfilm’s new studio and showcase all the hard work that went into its creation.

We needed to create a video that engaged Raider’s fans and didn’t come off as a heavy duty advertisement since this was playing on the Jumbo Tron at a Raider’s game. It had to cross-promote the trilogy release while still staying on context to Raider’s fans.

•Raiders requested to keep this video live past it’s air date.

•Internal Raiders team re-cut with updated footage each game.

•Maximized distribution by creating a desire to play the video.