[mk_page_section bg_color=”#ffffff” bg_image=”http://eyestormcreative.com/wp-content/uploads/2016/01/LucasFilm-Eyestorm-Entertainment-Marketing-1.jpg” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”vertical” video_color_mask=”rgba(0,0,0,0.1)” gr_end=”#000000″ video_opacity=”0.8″ min_height=”450″ sidebar=”sidebar-1″][vc_column][vc_empty_space height=”230px”][mk_title_box color=”#ffffff” highlight_color=”#000000″ highlight_opacity=”0.65″ size=”60″ line_height=”110″ font_weight=”bold” stroke=”1″ stroke_color=”#000000″ font_family=”Oswald” font_type=”google” align=”center” animation=”top-to-bottom”]Lucasfilm[/mk_title_box][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”32″ font_weight=”bold” font_family=”Oswald” font_type=”google” align=”center” animation=”fade-in”][/mk_fancy_title][vc_empty_space height=”100px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#ffffff” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”50″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE PRESIDIO[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ border_color=”#d6e900″ thickness=”6″ margin_top=”0″][vc_empty_space height=”40px”][vc_video link=”https://vimeo.com/65102869″][vc_empty_space height=”60px”][/vc_column][/mk_page_section][vc_row animation=”flip-x” css=”.vc_custom_1456727413985{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”-40″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE CHALLENGE[/mk_fancy_title][vc_column_text margin_bottom=”50″]

We want to unveil Lucasfilm’s new studio and showcase all the hard work that went into its creation.

[/vc_column_text][/vc_column][/vc_row][mk_page_section bg_color=”#ededed” min_height=”200″ padding_top=”0″ padding_bottom=”0″ animation=”flip-y” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE SOLUTION[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ border_color=”#d6e900″ thickness=”6″ margin_top=”0″][vc_column_text margin_bottom=”50″]

We’ll document the building process beginning to end, showing the planning stages on through construction. Finally, we’ll unveil the finished building.

[/vc_column_text][/vc_column][/mk_page_section][mk_page_section bg_color=”#2b2b2b” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”50″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]STAR WARS – RAIDER VADERS[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ border_color=”#d6e900″ thickness=”6″ margin_top=”0″][vc_empty_space height=”40px”][vc_video link=”https://vimeo.com/72359142″][vc_empty_space height=”60px”][/vc_column][/mk_page_section][vc_row animation=”flip-x” css=”.vc_custom_1456727443718{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_empty_space height=”60px”][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”-40″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE CHALLENGE[/mk_fancy_title][vc_column_text margin_bottom=”50″]

We needed to create a video that engaged Raider’s fans and didn’t come off as a heavy duty advertisement since this was playing on the Jumbo Tron at a Raider’s game. It had to cross-promote the trilogy release while still staying on context to Raider’s fans.

[/vc_column_text][/vc_column][/vc_row][mk_page_section min_height=”200″ padding_top=”0″ padding_bottom=”0″ animation=”flip-y” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE SOLUTION[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ border_color=”#d6e900″ thickness=”6″ margin_top=”0″][vc_column_text margin_bottom=”50″]

We decided to match cut live-action footage of Raider’s moments that mirrored Star Wars moments from the Trilogy set. By doing this, we’re speaking directly to our target audience, capture their attention with the players they know, and getting them to relate to the franchise they know and love.

[/vc_column_text][/vc_column][/mk_page_section][vc_row animation=”flip-y” css=”.vc_custom_1456727468413{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE RESULTS[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ border_color=”#d6e900″ thickness=”6″ margin_top=”0″][vc_column_text]

•Raiders requested to keep this video live past it’s air date.

•Internal Raiders team re-cut with updated footage each game.

•Maximized distribution by creating a desire to play the video.

[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][mk_page_section bg_color=”#ffffff” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”50″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]REMEMBERING SUSAN BUTCHER DOCUMENTARY[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ border_color=”#d6e900″ thickness=”6″ margin_top=”0″][vc_empty_space height=”40px”][vc_video link=”https://vimeo.com/65194501″][vc_empty_space height=”60px”][/vc_column][/mk_page_section]
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