RTS games like Tom Clancy’s EndWar tend to appeal to a highly niche, hardcore consumer base and narrow demographic range. With a desire to sell more units and increase new user acquisition, we needed to find a way to open it up to the masses and appeal to an entirely new audience for this genre of gaming.

By the end of the video campaign and the launch of Tom Clancy’s EndWar, we saw an on-pour of new consumer groups, received free media placements for our ads actually being desired rather than pushed, and took home a grip of awards to boot. Due to the large response, a sequel of the game became a reality. Here are some of the highlights: