CHALLENGE
The series is being taken in a new direction, now set in modern day LA instead of the wild west.
We need to attract a new audience while reassuring longtime fans that the dark gritty themes they love about the series are still there.
SOLUTION
We’ll create three trailers that explore the backgrounds and motivations of the gritty anti-hero main characters that will reassure fans of the series. Also, we’ll showcase all of the multiple guns, play styles, and locations that are available to help attract new players unfamiliar with the game.
• Half Million Units Sold
• 9.0 Rating on Gametrailers
