The partnership between Eyestorm and Supercell started in 2016 with an initial focus on user acquisitions while building the personality behind Clash Royale to establish a greater connection between the Royale community and characters.

Towards the later years of the app’s lifecycle, our focus maneuvered towards engagement and retention efforts to help keep the app in a top position on iOS and the Android devices. The campaign yielded extremely successful results and was recognized with multiple industry awards.