CHALLENGE
The first two Star Wars prequels have not been as well received from the fans. We need a way to excite them into going to see the third.
SOLUTION
We need to create an event and release spots targeted to every demographic communicating a centralized theme. This message will focus on everything enticing about the 3rd prequel and leave the viewer with that “must see” feeling which encourages them to be a part of history (or even a part of society). The message will be loud and clear:
• Anakin goes to the dark side
• Darth Vader returns
• Huge Jedi fighting
• The saga is now complete.
RESULTS
• Biggest Box Office Opening Weekend @ Release.
• Increased General Audience Interest.
• Over 50% of The Media Buys During Prime Time
• Increased StarWars.com Paid User Subscriptions
• Movie Goers Award “Best Overall DVD”
DOCUMENTARY
Behind-the-Scenes mini-docs created to drive subscriptions to starwars.com
