CHALLENGE
With the console market flooded with Sci-Fi shooters, we need to position this as a different kind of console FPS.
SOLUTION
We’ll center everything around this one concept: “The Squad is Your Weapon”. We’ll show how this game is a more tactical FPS than any available on console, splitting it off from the masses of FPS games currently on the market.
RESULTS
• Over Half a Million Units Sold
• Shifted Brand Perspective to Gritty Realism
