BJ’S BREWHOUSE: PINT CLASS
Create an Educational & Entertaining Video Series to Put BJ’s on the Craft Brewing Map.
• BEST OF SHOW 2016
Internet Advertising Competition
• BEST ONLINE BEVERAGE VIDEO 2016
Internet Advertising Competition
THE CHALLENGE
Take the concept of an educational video and make it visually entertaining and enjoyable.
THE SOLUTION
Let’s take the creative wrapper of a “class-is-in-session” tutorial and bring it to life. We’ll produce a seamless visual narrative that is fun and creatively unique while being educational and informative all at once. Flawlessly integrating real world chalk art with live-action table-top photography, will lift words off the page, creating visually engaging images. Directing hand gestures and product interaction will add a playful theatrical charm, with quirky humor and charisma. We’ll top it off with a witty connoisseur voice, enhancing the humorous and entertaining visual storyline.
THE RESULTS
Beer drinkers must be watching, as BJ’s Seasonal beers sell out within a week at restaurants. We can raise a glass to that.
