LAUNCHING NEW TECHNOLOGY AND IP
THE CHALLENGE
ZombiU needs to make people finally have the ‘I get it’ moment about what makes the Wii U unique and compelling while still keeping the limelight on the ZombiU IP.
THE SOLUTION
Let’s let the script’s framework be the solution. Using a “Rules to Survive” structure for the video we’ll show the audience what they need to do in order to survive a Zombie apocalypse. This not only educates the viewer on the features of BOTH ZombiU and the new Wii U (making Nintendo more than happy), but also creates an entertaining way to get across some specific feature-based messaging.
THE RESULTS
- #1 Selling New IP for Wii U
- Nintendo Championed Video w/ Free Media
- Successfully helped position KSPs for both Ubisoft AND Nintendo
