REBRANDING FOR NORTH AMERICA
Taking the reins of China’s biggest brand, Eyestorm targeted key gameplay aspects and characters as repositioning elements for North American audiences.
CONVERTING PC PLAYERS TO MOBILE
The MOBA genre is full of dedicated players, but has a high barrier of entry by requiring a costly and powerful PC rig. In order to attract this core fanbase, Eyestorm centered the messaging on this key message; true 5v5 matches anytime, anywhere on your phone.
OPTIMIZING ASSETS ACROSS ALL MEDIUMS
Strategizing for digital platforms first, Eyestorm created a modular launch video that was optimized for release across every major social media and mobile distribution channel ensuring that the creative maximized results for the specific medium it posted to.
APP STORE
Eyestorm crafted and optimized Arena of Valor’s last step in the pipeline, its app store. Specialized video and still assets were localized across every major western market to ensure that once users arrived at the app store, they would download.
VIDEOS NO RIG REQUIRED
:30 Second Videos
