Boosting Gold Pass Season Appeal
Eyestorm created monthly CG character animated videos helping bring to life the personalities of new hero skins and strategically devised the key motivational reasons for gamers to want to obtain them.
THE CREATIVE PROCESS
Eyestorm developed a specialized pipeline to quickly produce content while the hero skins were still being made.
Pipeline included:
•Concepting •Scripting •Design •3D Asset Creation •3D Environments •Character Animation •3D/2D Motion Graphics •Previz •3D Comp and Rendering •Editorial •Gameplay Capture •Sound Design •Custom Composed Music •Cross Platform Optimization •Localization in 6 Languages •QC •YouTube Thumbnails •Inbox Stills
Results
- The ongoing campaign has currently averaged 2.33 million engagements per video, yielding a total of over 339 million engagements across all social media channels.
- Video views averaged 3.3 million views per video, with the top video reaching 24 million views!
Source: YouTube, Instagram and TikTok
Date Range: 04/2019 - 07/2023, US Only
Season Challenges Videos
Monthly CG character animated videos
