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HP INSTANT INK PROGRAM:
#NOLOWINK
DANCE

The HP instant ink program is a subscription based service that reads the levels in HP ink jet printers and automatically orders new ink cartridges once the current ones run low.

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THE SOLUTION

Nothing connects people together like an annoying and embarrassing task, and nothing makes them happier than the promise that they won’t have to do it ever again. We’ll show at home workers engaging in the dreaded “low ink dance”, trying to squeeze the last drops from spent cartridges. Then reveal to them the solution, HP’s Instant Ink program, in a heroic moment.

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