CHALLENGE
The motion control gaming market is flooded with dance style games. We need to make this one stand out.
SOLUTION
We’ll focus the trailer on Michael’s iconic and style defining dance moves. While we tease at the promise that gamers won’t just be dancing with Michael; They’ll be dancing as Michael.
RESULTS
• 5.5 Million Sold Worldwide
• 4 Million Views in Less than 3 weeks
