CHALLENGE
Create a launch trailer from a game that has no pre-rendered scenes, lead characters, or major storyline. Basically, create something out of nothing.
SOLUTION
Let’s make a public service film to showcase the disasters the gamer will be able to use to torture their Sims (a favorite feature amongst SimCity fans). The idea will achieve several goals:
• It creates an engaging story for a game
with no storyline.
• It markets a new feature SimCity fans love.
• It makes for a great mechanism to
showcase new gameplay while adding
to the brand’s cheeky personality.
RESULTS
• Largest SimCity Launch
• 1.1 Million Units Sold in 2 Weeks
