CHALLENGE
We were given the challenge to closely tie “The Smurfs 2: The Video Game” with the feature film it’s based off of and re-ignite the brand with a fresh new look to appeal to a younger gaming audience while also catching the interest of their parents.
SOLUTION
The movie takes the Smurfs all over the world, so we’ll tie it back to the movie by focusing on the promise of going to exciting locations and match cutting in memorable movie-moments. Iconic Smurf footage, customized graphics, hip music, and well written comedic copy will keep the branding in sync while giving it a fresh spin.
RESULTS
• World-Wide Release in 11 Different Countries
