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CHALLENGE

This is an expansion to a highly anticipated, hit PC video game. What can we do to creatively showcase all of the new features the expansion offers?

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SOLUTION

We’ll create a trailer that uses the framing device of a B-Movie trailer. This way, we can follow a single hero through his adventure using the new features while avoiding being overt.

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RESULTS

• 2 Million Units sold in under 3 Weeks

• Increased User Interest in Core Game

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Fullscreen video