CHALLENGE
This is an expansion to a highly anticipated, hit PC video game. What can we do to creatively showcase all of the new features the expansion offers?
SOLUTION
We’ll create a trailer that uses the framing device of a B-Movie trailer. This way, we can follow a single hero through his adventure using the new features while avoiding being overt.
RESULTS
• 2 Million Units sold in under 3 Weeks
• Increased User Interest in Core Game
