CHALLENGE
This is a completely new style of game that hasn’t been tested on consoles yet. How do we attract consumers to the game?
SOLUTION
We start off by reminding viewers about the iconic battles from the Star Wars franchise, then show players they can be a part of them with this game.
RESULTS
• Over 5 Million Units Sold Ranked
• “Top 10 Most Effective Ads”
(Ad Critic)
• Best-Selling Star Wars Game Of All Time
(@ Release)
