CHALLENGE
Rise above the “licensed” game stigma, attract long-time fans and new fans of the TV/comic series. Help embellish the turtle fight and make it fun.
SOLUTION
We’ll lighten up the trailer’s fight between Leonardo and Raphael, still satisfying long-time fans and new fans by showcasing one of the biggest rivalries of all time while packaging it in a motion comic book style. We’ll re-ignite the brand and stylize the trailer with fun graphics, editing, and sound all inline with the world of the Ninja Turtles fans love.
RESULT
• Follow up to 4th Best Selling Wii Game