• •Awarded “Best Viral Video”

• •Hit Counts Breaking the 6 Figures

• •Received Free Media Buys! (Due to High User Requests)

Eyestorm Productions took home the top prize for the “Most Effective Viral Marketing” video of 2009 for, “Tom Clancy’s EndWar Parrot Video.” The ceremony was held at the San Francisco Grand Hyatt with over 300 top industry execs in attendance. Former Daily Show correspondent, Rob Corddry, hosted the event, keeping his wallet stuffed and our faces wrinkled.

Creating marketing for the first ever voice-activated video game was a truly special project to work on. To convey the game’s usability, we turned to a pair of parrots to do the job for us :). The sound was 100% faked (pssst…it’s actually a human’s voice you’re hearing for the parrots), and the parrots were 100% prima donnas on set (nothing a few crackers couldn’t resolve though).

The results were phenomenal. Users never doubted the authenticity of the video and gaming sites were flooded with viewers requesting the video to be posted, which made Ubisoft’s piggy bank very happy, as this high-profile placement came at the whopping price tag of $0.00. (Also known as: free). That’s right, an advertisement that viewers actually begged to see. The overall awareness for EndWar spiked as hit counts broke into 6 figures.

Thanks go out to Polly and Walter, our two star birdies. You guys are definitely on your way to parrot stardom!