Most Anticipated of 2014

Sweeping and dominating the holiday season, the next generation of video game consoles is here. These beefy hardware devices boast graphical upgrades, brand new features, and a promise of new gameplay experiences that launch titles only hint at. But while the holidays have been taken over by the hardware, the new years will center entirely around the software. Gamers stare out to the horizon looking for the next great gameplay experience. And of those titles coming around the corner, these are ones that the community keeps talking about. Culled from articles around the internet, here are the games gamers can’t wait for and why.

Youtube: Best of Superbowl 2014

Often times better than the game itself, the Superbowl commercials have pretty much become a genre in and of themselves. So this year, like every year, the question becomes, “who did it best?”

http://www.youtube.com/user/adblitz/adblitz?app=desktop

Apple: Unaired iPhone Video

Celebrating the Macintosh’s birthday, Apple decided to showcase their world-changing technology. They do this by cutting together a spot shot all over the world and exclusively on iPhones.

http://www.youtube.com/watch?v=zJahlKPCL9g

Channel 4: Gay Mountain

To cheer on their athletes, celebrate the nation’s diversity, and thumb their nose at Russia’s intolerant laws; British TV channel Channel 4 threw out all of the stops making this song and dance number.

http://www.youtube.com/watch?v=-6RID82Ru-k

Pinterest is Gaining Ground on Facebook & Twitter in News

Facebook and Twitter are the well known and established outlets for social marketing. But Pinterest is nipping at their heels by taking over 20% of all “media/publishing”- related content posted to social networks in Q3 of 2013. This is up 2% from Q2 in which Pinterest held 18%.

http://mashable.com/2013/12/09/pinterest-social-sharing/

5 Things You Need to Know About Video Ads on Facebook

Video ads are up on Facebook, and in the news feeds of consumers all over the world. Though these are far from simple videos set to autoplay, as Facebook seeks to protect their user base from content that they would find invasive. However, this list can provide helpful tips to navigate this new opportunity.

http://blogs.wsj.com/five-things/2013/12/17/5-things-you-need-to-know-about-video-ads-on-facebook/

Measuring Content Marketing Success

Content Marketing is the new buzzword, and rightfully so. This approach is less intrusive and more inclusive for consumers; bringing an engaging experience that leaves a more lasting impact. However, this is primarily an “in theory” viewpoint, but as more campaigns go this route, they leave a trail of data behind them. Now all that needs to be figured out is how to interpret it.

http://www.alistdaily.com/news/measuring-content-marketing-success/

MtG Motion Comic Video
“[We don’t have any gameplay…]” “[We don’t really even have a game yet…]” “[It’s going to release some time in the near future, I think…]” “[There’s no game for you to capture from, but we need you to make something fast and we don’t have much money for you to do this.]”

Chances are, you’ve had to say these lines if you’ve been living in the Mad Hatter’s world of video game marketing. Most likely, these scenarios have caused you to chew your food a bit faster and feel your wallet opening up like it’s about to buy a Ferrari. Luckily, we’ve been helping our patients with a cure for the upset-stomach-empty-wallet syndrome…and conveniently, it’s called “Magic.”

Yes, “Magic The Gathering: Duels of the Planewalker 2014″ came to us with the foresight that their temperature might be rising and asked us to produce and create an economical pipeline to bring their still artwork to life in a moving video. When we told them we’ll take their pain away and they can keep their arm and leg, surgery began.

If you find yourself contracting this syndrome, the number to call actually isn’t “911,” it’s really “310-582-3937.” So go ahead and call it while you check out our behind-the-scenes case study showing the full guts and glory of the operation.