E3 2014 Reactions
E3 is all about the reaction. What trailer is everyone sharing? Which game’s pre-order number just skyrocketed? What are the Youtube stars and gaming press talking about? These are the questions that matter in the modern age of gaming. Taken from all over the internet, here are the reactions from the top news and review outlets the industry has to offer. Check them out, and see if your game got the reaction you were going for.
Gamespot – People’s Choice Award
http://www.gamespot.com/peopleschoice/
Polygon – Best of E3
http://www.polygon.com/2014/6/18/5822122/best-games-e3-video
IGN – Best of E3 Awards 2014
http://www.ign.com/articles/2014/06/12/igns-best-of-e3-2014-awards
[a]list Daily – What We Learned at E3
http://www.alistdaily.com/news/e3-2014-what-we-learned
Hangar 1 Vodka – The Ballad of Hangar 1
If the Coen Brothers made a music video, and if that song was about vodka, you’d have this surreal and entertaining ad. Ostensibly the true story of the founding of the brand, a Sam Elliot type character takes you through the journey of the conception in Germany to the creation in an old hanger in Southern California.
https://www.youtube.com/watch?v=J0CEsv3Nf2A
OK Go – The Writing’s on the Wall
The masters of the viral/one-take music video are back in top form with forced perspectives. They use these optical illusions to showcase some mind-blowing if simple visual effects that rely only on space, color, and angle.
https://www.youtube.com/watch?v=m86ae_e_ptU
Ubisoft – Tom Clancy’s the Division Cinematic Trailer
A new twist on the CG trailer, Ubisoft shows a time-lapse of a city going slowly to hell as an apocalyptic plague ravages the populace. Beyond a doubt, you understand the tone and feel of this game through this trailer.
Mobile Games Market to Hit $28.9 Billion by 2016
According to a new report from Juniper Research, total revenues from the mobile games market are expected to reach $28.9 billion by 2016, representing 38 percent growth from the $20.9 billion Juniper cites for 2014. Juniper stresses that “in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value.”
Youtube Outperforms Game Journalism for Marketing
Game developers are used to articles being written about their games as the best way to spread the word and fire up fans to buy games. However, some game developers may be turning to a more effective method for marketing – YouTube channels.
http://www.alistdaily.com/news/youtube-putting-a-dent-in-journalism
World Cup Ads Have Already Been Shared More than Super Bowl Ads
Before the first kickoff, ads related to the World Cup have already been shared more than this year’s crop of Super Bowl commercials, according to a marketing-technology company, Unruly. The top-20 World Cup 2014 ads have so far netted 6.9 million shares across social media. That’s 31.4% more than the 4.7 million shares related to the top-20 ads from Super Bowl 2014.
http://mashable.com/2014/06/11/world-cup-ads-super-bowl/
If there were ever to be crowned a drug lord of gaming, Magic the Gathering would hands down take the throne. After 30 years of slinging “cardboard crack,” the hugely successful, heavy-hitting franchise has added even more addictive components to their online version of the game, “Magic the Gathering: Duels of the Planeswalker 2015.” With the past success of our last trailer campaign for Duels 2014, Wizards of the Coast asked Eyestorm Productions to serve-up another dose of advertisements teasing the ever-so-sexy new release of Duels 2015. While we may be called a street hustler or paper pusher for the work you’re about to see, we’d like to point out that this is one drug your doctor would definitely recommend for a healthy dose of kickass trading card gaming.
